The Setup

1. Set up a business account in Pinterest.

The first thing to do is to set up the right kind of account. With this strategy, you will be pinning A LOT. And you want to be able to check your analytics on the performance of your pins. So it is best to set up a business account. After filling out the initial information, Pinterest will walk you through the rest of the very simple and straightforward sign-up process. 

If you started off with a personal Pinterest account, you can switch to a business account by going to http://business.pinterest.com and clicking the “Convert Your Existing Account” button.

2. Claim your website to improve the analytics Pinterest provides.

You should also claim your website. Now for me, I have a blog and an E-commerce store and I used the same Pinterest business account for them both. But if you have more than one site and the topics don't overlap, I would suggest setting up a different Pinterest account for each of them. But even if you don't, this strategy will work. It will just be a little more work to use Pinterest's analytics to sort through the performance of your pins. 

Instructions on how to claim your website

3. Enable rich pins to make your pins stand out 

The final important step of your initial set up is to enable rich pins. This will give your pins a leg up against pins that are not rich pins. 

Instructions on how to set up rich pins

There are a few more things that I have done over time to get the full benefit of my Pinterest marketing strategy, but they are not requirements to start seeing a big increase in your Pinterest viewers. If you are interested in getting a more in-depth setup checklist, sign up below and I will send one over to you.